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Croatia Polyclinics: Bus Stop Screenings Drive 46% Preventive Care Growth

Agency
WPP
Platforms
None
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Croatia Polyclinics transformed public spaces into health hubs, conducting over 100,000 screenings and boosting preventive care by 46%. The campaign leveraged data-driven insights to engage underserved communities, addressing a silent spine pandemic. By repurposing bus stops, the brand enhanced accessibility and awareness, fostering a culture of proactive health management. The initiative exemplifies WPP’s ability to innovate through creative solutions, driving measurable impact in public health.

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Published around: April 30, 2025 ?
Added to Agency Inside: March 22, 2026

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