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CTV Testing Drives Incremental B2B Pipeline for Paycor

Agency
Monks
Brand
Paycor
Platforms
None
Industries
Technology & SaaS
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Paycor achieved a 10x increase in MQLs and a 70% rise in site sessions through CTV testing, leveraging a holistic approach combining incrementality with CRM metrics. By connecting MQLs and bookings to CTV investments, the campaign validated bottom-funnel impact and established baselines for session lift and CRM data. The initiative, spearheaded by Monks, demonstrated how targeted CTV testing can break out of the bottom of the funnel, driving measurable growth and leadership buy-in. The partnership highlighted the effectiveness of iterative testing in optimizing paid media campaigns.

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Original write-up, full visuals, full context.
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Published around: July 12, 2024 ?
Added to Agency Inside: March 24, 2026

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