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Curating Podcasts: NRC Audio App's 50k Downloads

Brand
NRC Audio-app
Platforms
None
Industries
Media & Entertainment
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NRC Audio's campaign aimed to position the app as a podcast discovery guide, leveraging curated content from both NRC and external sources. By integrating visual storytelling and multi-channel distribution, the campaign achieved over 50,000 downloads within a week, ranking first in the 'News' category on the App Store. The strategy focused on creating a direct connection between podcast topics and listeners, using a mix of print, digital, and audio formats to engage users. This approach not only drove significant downloads but also aligned with NRC's goal of helping listeners find exceptional podcasts.

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Published around: March 13, 2023 ?
Added to Agency Inside: March 25, 2026

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