Cyclist Mag Boosts Subscriptions via Influencer Campaign
Pepper executed a data-driven influencer campaign to drive subscriptions for Cyclist Mag, leveraging high-performance storytelling and niche creator credibility. The campaign featured 2 YouTube integrations, 2 grid posts, and 14 Instagram story frames, targeting cycling enthusiasts on Instagram and YouTube. Francis Cade and Cameron Jeffers, with their deep expertise in cycling and content creation, delivered editorial-style content that exceeded performance targets. The strategy focused on converting audiences into paying subscribers through measurable ROI, resulting in a 154k follower growth and 117k engagement on social platforms. By integrating Cyclist Mag into influencer-led content, the campaign strengthened the brand’s position as a premium, performance-led publication.
