Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

David Buenos Aires: Revitalizing Billboards via Social Media

Agency
Ogilvy
Brand
Burger King
Platforms
None
Visit full case study

David Buenos Aires transformed abandoned billboards into interactive video call backgrounds during the pandemic by encouraging users to share photos globally. The campaign boosted engagement and drove free Whopper promotions, proving that even outdated spaces can thrive through creativity and audience participation. The initiative showcased innovative use of digital platforms to reinvigorate traditional media, demonstrating how creativity can turn overlooked spaces into viral experiences.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: January 26, 2022 ?
Added to Agency Inside: March 26, 2026

More from this agency