David Madrid & Activision: Tony Hawk's Pro Skater 1 & 2 Campaign Drives Social Engagement
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David Madrid partnered with Activision to launch a viral skateboarding campaign featuring Tony Hawk's Pro Skater 1 & 2, leveraging social media to engage audiences through a limited-edition scratchboard contest. The campaign drove significant engagement, with over 10 million social media interactions and a 30% increase in brand awareness. By integrating real-world skateboarding elements with gaming, the initiative successfully bridged entertainment and digital interaction. The campaign's success highlighted the power of cross-platform storytelling in driving consumer interest and loyalty.
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Published around:
January 10, 2023
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Added to Agency Inside:
March 25, 2026
