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DAVID Madrid's Ghost Pepper Whopper Campaign

Agency
Ogilvy
Brand
DAVID Madrid
Platforms
None
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Burger King partnered with DAVID Madrid to launch the Ghost Pepper Whopper, leveraging an app that transforms into an electromagnetic ghost detector for Halloween. The Home of the Ghosts feature allowed users to discover limited-time meals, blending tech innovation with festive promotion. The campaign successfully drove engagement, highlighting DAVID Madrid's ability to create immersive, brand-aligned experiences. The collaboration showcased how digital tools can enhance traditional holiday offerings, proving the power of creative integration.

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Published around: January 10, 2023 ?
Added to Agency Inside: March 25, 2026

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