David Miami's Secret Codes: Netflix's Billboard Campaign
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David Miami partnered with Netflix to promote Mr. Harrigan’s Phone, leveraging the film’s cryptic messages into a viral secret code campaign. Through Bluetooth technology, passersby in New York’s Times Square and Los Angeles’ Sunset Blvd deciphered hidden messages, sparking conversations about the film’s enduring mystery. The initiative amplified the film’s reach, turning a cinematic puzzle into a cultural phenomenon. The campaign showcased David Miami’s ability to blend storytelling with innovative tech-driven engagement, proving how creative content can drive audience interaction and brand visibility.
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Published around:
February 28, 2023
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Added to Agency Inside:
March 25, 2026
