Defensie iOS Recruitment Boost via Generatie D Campaign
Defensie faced a challenge in expanding recruitment amidst a competitive job market, targeting young people aged 17-27. The Generatie D campaign aimed to reposition the defense sector as a viable career path, using bold, visible branding across multiple platforms. By leveraging social media, TV, and job portals, the initiative successfully engaged a broader audience, including those previously overlooked by the military. MeMo2 research revealed a 30% increase in applications within the first year, highlighting the campaign's effectiveness in shifting perceptions and attracting diverse talent. The strategy emphasized inclusivity, showcasing the sector's potential for creative and impactful roles, ultimately driving recruitment growth and reshaping the defense workforce's image.
