Delft's Verbindend Blauw: Modern, Unified Identity
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Gemeente Delft transformed its visual identity with the 'Verbindend Blauw' theme, creating a cohesive, recognizable brand. The outdated style was replaced with a modern layout featuring a flexible grid of square tiles, enhancing communication clarity. The new design emphasizes connection, history, and innovation, ensuring the municipality is consistently identifiable as a single entity. The visual elements, including imagery and typography, reinforce the theme, making the message clear and impactful. The result is a unified, professional look that aligns with Delft's values and goals.
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Published around:
January 6, 2023
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Added to Agency Inside:
March 25, 2026