Delight Drinking Yogurt: Humorous Films Boost Low-Sugar Market Position
Agency
Brand
Platforms
None
Services
Industries
Ogilvy Thailand crafted humorous films for Delight Drinking Yogurt, featuring characters with loud, blunt tones but heartfelt messages reflecting the product's low-sugar, high-quality offering. The campaign increased brand awareness and drove 20% higher sales in the target market. The approach resonated with consumers, generating positive social media engagement and reinforcing the brand's commitment to quality and care.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
June 6, 2024
?
Added to Agency Inside:
March 24, 2026
