Den Haag's Peace & Justice Logo: A Symbol of Unity and Modernity
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Den Haag redefined its corporate identity with a new logo featuring two lions holding a crowned shield, symbolizing peace and justice. The design incorporates the city's historic coat of arms and the motto 'Vrede en Recht' in green and gold. This visual identity is now integrated into all official materials, from websites to street furniture, reflecting the city's commitment to diversity and modernity. The logo's intricate details, including the use of Thesis and Cæcilia fonts, highlight the brand's dedication to artistic excellence. The project successfully aligned Den Haag's international reputation with a cohesive, visually striking identity that resonates with both locals and visitors.
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Published around:
February 8, 2024
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Added to Agency Inside:
March 25, 2026
