Den Haag tegen Corona: Wijkgerichte Campagne
This case study highlights Den Haag tegen Corona, a targeted coronavirus campaign designed by Ontwerpwerk to reach all residents of Den Haag with essential information. The initiative, launched in three weeks, combines local role models and practical examples to educate citizens on pandemic precautions. Through accessible design, the campaign uses multilingual posters and materials to ensure inclusivity across all neighborhoods. The project successfully engaged diverse communities by leveraging recognizable local figures and clear instructions, demonstrating the power of localized communication. The campaign's success lies in its ability to blend practical advice with cultural relevance, making it a model for community-driven public health efforts.
