Digital Success for Erfgoedfestival Gelderland via Online Marketing
The Erfgoedfestival Gelderland faced the challenge of transforming a regional event into a national spectacle through digital means. Afdeling Online developed a strategic online marketing plan, including persona creation, customer journey mapping, and tone of voice alignment, to deliver the same experience as a physical festival. The campaign successfully engaged a broad audience, leveraging live presentations and interactive content to maintain engagement. The result was a digital success, with the festival reaching a national audience and establishing a strong online presence. The project demonstrated the power of strategic online marketing in transforming regional events into nationwide phenomena. The director highlighted the foundation laid for future growth through this innovative approach.
