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Disney Lorcana's TCG Expansion: Instagram & YouTube Engagement Triumph

Agency
Pepper
Brand
Disney Lorcana
Platforms
Instagram YouTube
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Disney Lorcana leveraged Instagram and YouTube to amplify awareness and educate TCG players, targeting 20–30-year-old audiences. Influencers like @magicalfindsuk and @wossyplays created engaging content, driving 142k followers and 24.4k engagement on platforms. The campaign achieved strong KPIs, with 71.2k followers and 39.6k views, showcasing effective cross-platform strategies. By blending editorial tone with UGC, Pepper boosted community trust and drove clicks above benchmarks. The result was a thriving TCG community, highlighting the power of authentic, platform-specific content.

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Original write-up, full visuals, full context.
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Published around: October 12, 2025 ?
Added to Agency Inside: March 25, 2026

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