Diwali Campaign Empowers Street Hawkers with Tech Platform
Agency
Platforms
None
Ogilvy India and Mondelez International’s #ShopsForShopless campaign empowers street hawkers by creating virtual stores through a tech platform. DeltaX developed an app enabling buyers to connect with hawkers near them, fostering a sense of community and inclusivity. The platform’s emotional resonance helps customers scan boxes to support local vendors, enhancing Diwali celebrations. This initiative bridges the gap for shopless shoppers, ensuring street hawkers’ livelihoods thrive during the festival. #ShopsForShopless
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
February 28, 2023
?
Added to Agency Inside:
March 25, 2026
