DMZ Challenge: $1 Per Player Supports Veterans
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In the DMZ mode of Call of Duty®: Warzone™ 2.0, the Call of Duty Endowment and Activision Blizzard launched the 'Loot for Good' campaign, raising $1 per player for every DMZ match with $30,000 or more in-game cash. This initiative, supported by Ogilvy, enabled a one-million-dollar donation to the Endowment, directly benefiting military veterans. The campaign leveraged player engagement to create a tangible impact, demonstrating how gaming can drive social good. The success of 'Loot for Good' highlighted the power of community-driven initiatives in fostering charitable contributions.
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Published around:
October 2, 2023
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Added to Agency Inside:
March 25, 2026
