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Dole's 'Malnutrition Labels' Sparks Global Dialogue

Agency
Ogilvy
Brand
Dole
Platforms
None
Services
Branding & Creative
Industries
Food & Beverage
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Dole's 'Malnutrition Labels' campaign in NYC, LA, and Baltimore aims to address food insecurity by highlighting 54 million people facing nutritional challenges. The experiential initiative uses bold visuals and interactive elements to spark dialogue on access, affordability, and acceptability of sustainable nutrition. By focusing on global issues, the campaign seeks to drive behavioral change and support sustainable solutions. The project's success is measured by increased engagement and the projected 2025 goal of zero processed sugar in products. The initiative underscores Dole's commitment to ethical consumption and community impact.

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Published around: March 7, 2022 ?
Added to Agency Inside: March 26, 2026

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