Doom Radio Campaign: Protecting Homes from Unseen Threats
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Ogilvy Johannesburg crafted a unique radio campaign for Doom, using voiceover storytelling to humanize the battle against home invaders. The campaign featured the Mosquito, Cockroach, and Fishmoth, each sharing their survival tales to educate listeners on the importance of protection. By making the critters relatable, the campaign successfully raised awareness about home security. The result was a 30% increase in brand recognition and a 20% rise in engagement across radio platforms. The strategy highlighted the power of narrative in driving consumer behavior.
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Original write-up, full visuals, full context.
Published around:
April 15, 2020
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Added to Agency Inside:
March 26, 2026
