Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Dove's Big Game Ad: Empowering Girls Through Body Confidence

Agency
Ogilvy
Brand
Dove
Platforms
None
Visit full case study

Dove's Big Game campaign challenges stereotypes by highlighting how low body confidence, not physical appearance, prevents girls from pursuing sports. The 30-second ad reimagines the classic 'It’s a Hard Knock Life' with a powerful message about self-worth. Collaborating with athletes like Kylie Kelce, Steve Young, and Venus Williams, Dove addresses the pervasive issue of body image. The ad's success reflects a shift in societal attitudes, with over 5 million views and strong engagement, showcasing Dove's commitment to fostering body confidence and inclusivity.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: June 6, 2024 ?
Added to Agency Inside: March 24, 2026

More from this agency