Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Dove's 'Get Unready' Campaign: Flipping the Script on Skincare

Agency
WPP
Brand
Dove
Platforms
None
Visit full case study

Dove's 'Get Unready' campaign by Ogilvy redefined skincare by flipping the script on the morning after the night before, focusing on the brand's 25% moisturising cream. The campaign aimed to elevate Dove's Beauty Bar beyond its traditional image, emphasizing its gentle yet effective facial cleanser benefits in a saturated market. By targeting consumers seeking innovative, engaging skincare solutions, Ogilvy crafted a fresh, strategic approach that cut through the noise and reinforced Dove's position as a leader in facial care. The campaign successfully repositioned Dove as a versatile, modern skincare brand, aligning with evolving consumer preferences and the growing demand for effective, convenient products.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: June 10, 2025 ?
Added to Agency Inside: March 22, 2026

More from this agency