Dove's Injectable Billboard: Raising Awareness of Harmful Beauty Ideals in Toronto's Square One
Agency
Brand
Platforms
None
Services
Industries
Dove's Injectable Billboard in Toronto's Square One highlighted 50,000 teens aged 14-17 who underwent cosmetic injectables, spotlighting the rise in unrealistic beauty standards and their impact on self-esteem. The campaign, inspired by Vividata's research, aimed to challenge harmful beauty ideals and promote healthier beauty practices. The billboard served as a powerful visual reminder of the real-world consequences of societal beauty pressures. The initiative successfully raised awareness and sparked conversations about the dangers of invasive beauty trends. The campaign's success underscored the importance of using bold, impactful visuals to drive meaningful change in consumer behavior.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
September 14, 2023
?
Added to Agency Inside:
March 25, 2026
