Dove's iOS Film 'As Early As Five' Combats Race-Based Hair Discrimination
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Dove's iOS film 'As Early As Five' addresses race-based hair discrimination by highlighting real stories of Black teens and mothers facing bias in schools and workplaces. The campaign, inspired by research showing 80% of Black teens experience discrimination by age 12, uses three scenarios to depict systemic bias. The film's release marks a pivotal step in tackling racial disparities in education and employment. By centering Black voices, Dove aims to foster awareness and drive systemic change, aligning with its commitment to equity in the digital age.
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Published around:
May 8, 2023
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Added to Agency Inside:
March 25, 2026
