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Durex's #ProtectYourBanana Campaign: Instagram & Meta Impact

Agency
Dentsu Benelux
Brand
Durex
Platforms
Instagram Meta
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Durex's #ProtectYourBanana campaign used a relatable metaphor to connect with young audiences, leveraging Instagram and Meta for targeted engagement. By partnering with influencers like Kaj Gorgels, the campaign highlighted the importance of safe sex through a banana symbolizing vulnerability. The hashtag gained traction, with Kaj Gorgel's post being picked up by multiple platforms, driving awareness about condom use. The strategy successfully aligned Durex with the values of the target demographic, fostering a sense of relevance and responsibility among young people. The campaign's success in search engine advertising underscored its effectiveness in creating meaningful impact.

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Original write-up, full visuals, full context.
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Published around: October 19, 2020 ?
Added to Agency Inside: March 27, 2026

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