Dynamic DOOH Campaign Boosts Secondary & Tertiary Customer Engagement for AH
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AH faced the challenge of retaining market share by attracting secondary and tertiary customers, who are more price-sensitive and often shop at competing supermarkets. Using data from Resono, the agency developed a custom audience targeted through Sage+Archer DOOH in Amsterdam, The Hague, and Rotterdam. The campaign successfully increased weekly visitors and store footfall by targeting peak shopping times and locations. The strategy leveraged dynamic ad content to deliver personalized offers, driving engagement and conversion among non-primary customers. The result was a 25% rise in new customer acquisition in the targeted cities.
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Published around:
June 12, 2021
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Added to Agency Inside:
March 27, 2026
