Dynamic House Style for ZHIA: Branding & Innovation
ZHIA, the new knowledge and innovation alliance of De Haagse Hogeschool, Hogeschool Inholland, Hogeschool Leiden, and Hogeschool Rotterdam, required a distinctive visual identity. Ontwerpwerk designed a dynamic house style with a vibrant yellow and deep blue palette to reflect the alliance's ambition and uniqueness. The creative concept emphasized equality among the four institutions, incorporating a bold logo and sharp typography to ensure recognizability. The resulting visual identity effectively positions ZHIA as a compelling, impactful alliance, standing out among existing knowledge networks in the region. The design elements, including the color scheme and layout, were carefully crafted to align with the alliance's mission and values, creating a cohesive and memorable brand experience.
