Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Elderly in China Reimagines QR Code into Care Code for Digital Access

Agency
Ogilvy
Platforms
None
Visit full case study

In a bid to bridge the digital divide, Ogilvy Shanghai transformed a common frustration into a solution. The Care Code, a smiling symbol, simplified access to essential services for 140 million elderly in China who struggled with smartphones. By reimagining QR codes, the campaign made digital tools more approachable, reducing anxiety and improving connectivity. The initiative highlights how innovation can empower seniors to navigate modern life with ease.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: December 15, 2022 ?
Added to Agency Inside: March 25, 2026

More from this agency