Emmie's Books: Healing Through Imaginary Worlds
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Ogilvy Health and Emmie's Books collaborated to create 'Better With Books,' a campaign using hand-drawn animations to help hospitalized children escape into imaginative worlds. The film features children transported to an enchanted island filled with animals and mythical creatures, capturing their sense of adventure. The project leveraged the National Academy of Sciences' findings on reading's ability to boost positive emotions and reduce pain, highlighting how storytelling can heal in challenging environments. The campaign successfully increased engagement, with participants reporting improved emotional well-being and a renewed sense of wonder.
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Original write-up, full visuals, full context.
Published around:
June 6, 2024
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Added to Agency Inside:
March 24, 2026
