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Empowering Men: A Campaign to Challenge Misogyny

Agency
Ogilvy
Brand
Unknown
Platforms
None
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The Mayor of London and Ogilvy UK launched a bold campaign to empower men and boys to say 'Maaate' to their mates and challenge misogynistic male behavior. The initiative blends creativity and behavioral science, collaborating with comedians, influencers, and activists to create a dynamic, interactive experience. Posters, billboards, GIFs, and partnerships with social media platforms bring the campaign to life, culminating in a seamless 270-narrative interactive film that encourages users to choose when to say 'Maaate' to their friends. This approach aims to foster a culture of respect and inclusivity, leveraging digital storytelling to drive behavioral change.

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Published around: June 6, 2024 ?
Added to Agency Inside: March 24, 2026

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