Empowering Millions: Telenor's SMS App for Birth Certificates in Pakistan

Agency
Ogilvy
Brand
Platforms
None
Services
Industries

Sixty million children in Pakistan lack essential documents, hindering access to healthcare and education. Telenor partnered to develop a basic SMS app enabling community leaders to issue birth certificates, offering hope and practical access. The solution leveraged mobile technology to bridge gaps in remote areas, ensuring critical documentation for vulnerable populations. The app's implementation significantly improved access to vital records, empowering families and fostering long-term stability.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: January 10, 2023 ?
Added to Agency Inside: March 25, 2026