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Empowering Voices: Rebranding the College for Human Rights

Agency
Ontwerpwerk
Brand
Unknown
Platforms
None
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The College for Human Rights rebranded its identity to reflect its mission of promoting freedom, autonomy, and dignity. Ontwerpwerk designed a new brand identity that emphasizes accessibility, authenticity, and empowerment. The logo features a free and independent stance, yet is deeply connected to the image of Dutch society. This new identity supports the college's role as an inclusive authority, providing frameworks where everyone can feel free to express themselves. The rebranding was guided by a design audit and a merkkompas that defined the new brand's core values. The result is a visually cohesive identity that aligns with the college's commitment to human rights and social justice.

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Original write-up, full visuals, full context.
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Published around: October 7, 2021 ?
Added to Agency Inside: March 26, 2026

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