European Anti-Bullying Network: Dynamic GIFs Highlight Bullying's Impact
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The European Anti-Bullying network partnered with Ogilvy to create a compelling visual narrative around the effects of bullying. By using evolving GIFs that repeat and transform with each playback, the campaign illustrated how bullying can silently erode a victim's confidence. The resulting series of dynamic visuals, which grew more intense with each iteration, sparked widespread awareness and sparked conversations about the invisible toll of bullying. The project successfully demonstrated how digital media could be harnessed to amplify empathy and drive behavioral change.
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Original write-up, full visuals, full context.
Published around:
June 21, 2021
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Added to Agency Inside:
March 26, 2026
