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Exposing Victim Blaming: Sephora's 'mAI colpevoli' Campaign

Agency
Monks
Brand
Sephora
Platforms
None
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Sephora's 'mAI colpevoli' campaign used AI to challenge victim blaming by exposing the pervasive nature of gender-based violence. The initiative, launched on International Day for the Elimination of Violence Against Women, featured scripted monologues generated by ChatGPT, highlighting how AI's default responses perpetuate societal biases. Through this effort, the campaign aimed to provoke reflection on the impact of online and in-person behaviors. Sephora's commitment to women's freedom and self-expression was central to the campaign's mission. The project successfully sparked dialogue about systemic gender-based violence and the role of technology in reshaping societal attitudes.

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Published around: November 11, 2024 ?
Added to Agency Inside: March 23, 2026

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