Fanta's Instagram Innovation: Shaking Phones to Design Cans
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Fanta's Instagram campaign leveraged smartphone hardware to let teens design cans via a swipe-up feature. Users could shake their phones to create unique designs, reaching 71% of German teens with a 179% conversion rate. The campaign showcased how mobile tech could empower users without app downloads, blending creativity with social media engagement. The result was a viral, interactive experience that resonated with the target demographic.
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Published around:
June 21, 2021
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Added to Agency Inside:
March 26, 2026
