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FD Online Experience Revamp: A Case Study

Agency
Lemone
Platforms
None
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The Financial Times Digital (FD) sought to maintain its iconic zalmroze print aesthetic while adapting to online consumption. Lemone designed a clean, responsive layout with consistent branding, incorporating a dark mode and a unified style guide. The redesign enhanced user experience by improving article structure, typography, and visual hierarchy, ensuring a seamless transition between print and digital formats. The new homepage features varied article layouts, thematic sections like 'podcast' and 'opinie,' and prioritizes the most relevant content for readers. The project successfully balanced aesthetic appeal with functional usability, maintaining the FD's brand identity across all platforms.

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Published around: November 9, 2024 ?
Added to Agency Inside: March 23, 2026

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