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Feast App Leverages YouTube Creators for 4-Week Free Download Drive

Agency
Pepper
Brand
Feast app
Platforms
YouTube
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The Feast app utilized YouTube creators to boost app installs and engagement, targeting UK foodie audiences with a four-week free download offer. By partnering with creators like @boroughchef, @adip_food, and @christinasots, the campaign tested paid vs organic performance, leveraging their strong foodie followings and visual content. The strategy resulted in over 443k installs, demonstrating the power of creator-driven marketing. The campaign also highlighted the brand’s fit with YouTube’s food content ecosystem, showcasing how strategic creator partnerships can drive visibility and user acquisition.

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Original write-up, full visuals, full context.
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Published around: August 11, 2025 ?
Added to Agency Inside: March 25, 2026

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