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Finish & Amazon: Water-Saving Campaign Boosts Awareness & Behavior Change

Agency
Pepper
Brand
Finish
Platforms
Amazon
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This campaign aimed to educate UK families about water scarcity and inspire water-saving habits through Finish Quantum. Influencers like @fivelittledoves and @parttimeworkingmummy used Reels, Stories, and educational content to humanize the brand's sustainability mission. By partnering with Amazon, WWF, and National Geographic, the campaign transformed awareness into real behavior change, driving over 42k clicks and 222k engagement. The result was a shift in consumer habits, with audiences pledging to skip the pre-rinse and adopt water-saving practices daily.

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Original write-up, full visuals, full context.
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Published around: November 15, 2025 ?
Added to Agency Inside: March 25, 2026

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