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Fishy AI: Adobe's Surreal AI Campaign

Agency
WPP
Brand
Adobe
Platforms
None
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In 2026, Adobe partnered with IBM to create a groundbreaking AI campaign at the Las Vegas Sphere, transforming it into a digital fishbowl filled with surreal fish generated using Adobe Firefly. The project showcased the unpredictable nature of AI, highlighting its potential to both innovate and challenge expectations. WPP's involvement further amplified the campaign's impact, emphasizing the intersection of media science and creative magic. The initiative not only captured public attention but also demonstrated how AI can be harnessed to produce visually stunning and thought-provoking content. The campaign's success underscored Adobe's commitment to pushing the boundaries of digital creativity while fostering trust in AI technologies.

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Original write-up, full visuals, full context.
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Published around: May 8, 2025 ?
Added to Agency Inside: March 22, 2026

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