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For Women Helping Women: Film Series Challenging Menstrual Stigma

Agency
Ogilvy
Brand
Unknown
Platforms
None
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This case study highlights Ogilvy's creative campaign for For Women Helping Women, a digital media initiative that used humor and relatability to dismantle menstrual stigma. By replacing girls' experiences with boys' erections, the campaign exposed sexist myths and highlighted the biological nature of menstruation. The project successfully engaged audiences, fostering open conversations about gender norms and bodily autonomy. The campaign's impact was amplified through viral social media shares and positive media coverage, demonstrating the power of inclusive storytelling to challenge societal prejudices.

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Published around: January 8, 2024 ?
Added to Agency Inside: March 25, 2026

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