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From Outlook to HubSpot: Streamlining Customer Service for Smits Opleidingen

Platforms
HubSpot
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Smits Opleidingen transformed their customer service by migrating from Outlook to HubSpot Service Hub, achieving greater efficiency and structure. The new system automated ticket management, assigned tasks to the right team members, and integrated with their internal TPO system, reducing manual work and improving response times. The transition enabled faster issue resolution, clearer documentation, and a more organized service process, demonstrating HubSpot's effectiveness in scaling customer support. The implementation also supported team training and improved overall service quality, highlighting the platform's ability to meet evolving business needs.

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Case study originally published by Bright Digital: July, 2025 ?
Added to Agency Inside: March 11, 2026

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