Topcon's WordPress Expo Solution
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Topcon faced a critical marketing event crisis that canceled their Vision Expo East, requiring an urgent solution to showcase products, capture leads, and meet sales goals. Crowd Favorite developed an MVP featuring a chat function, interactive product pages with specifications, videos, and image galleries, and a Salesforce-integrated registration system. The project was executed in under 48 hours using guerrilla-style project management to ensure timely delivery. The solution leveraged WordPress for flexibility and integrations, enabling real-time lead capture and future event planning. On March 9, 2020, Topcon successfully transitioned to a digital platform, maintaining engagement and sales momentum despite the cancellation.
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Published around:
February 20, 2026
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Added to Agency Inside:
March 22, 2026
