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Fundermaps' Visual Consistency: Transforming Legacy Design into Modern Brand

Agency
Lemone
Brand
Fundermaps
Platforms
None
Industries
Technology & SaaS
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Fundermaps faced challenges with inconsistent visual design across their online platforms. The project aimed to unify their brand identity through a cohesive design strategy. By creating a comprehensive brand design, including multiple logo variants, carefully selected fonts, and a range of color schemes, the team ensured clarity and usability in their online presence. The result was a streamlined, user-friendly interface that effectively communicated fundering risks to the public. The project also developed an online style guide, enabling developers to directly code from the document, enhancing consistency and accessibility across all digital platforms.

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Original write-up, full visuals, full context.
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Published around: July 16, 2024 ?
Added to Agency Inside: March 24, 2026

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