Future Tech & Real Life: Mother's Vision

Agency
Ogilvy
Platforms
None
Industries
None

In Thai Life Insurance's latest film, a mother and son explore the tension between futuristic innovation and everyday reality. The son's fascination with emerging technologies contrasts with his mother's hard work to provide for him, highlighting the emotional weight of balancing progress with responsibility. The story underscores the importance of grounding technological dreams in tangible, human experiences. The film's message resonates with audiences, emphasizing that true progress lies in nurturing both aspirations and practicality.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: April 6, 2020 ?
Added to Agency Inside: March 26, 2026