Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Gamma's Meta Campaign: Purple Dog Captures B2B Awards

Agency
Fox Agency
Brand
Gamma
Platforms
Meta
Visit full case study

Gamma's Meta Campaign: Purple Dog Captures B2B Awards Gamma's UK and European awareness campaign leveraged a fluffy, purple dog as a metaphor for its brand ethos, 'communications with a conscience.' The campaign employed an omni-channel strategy, combining 3D animation, digital, DOOH, and social media to visually represent Gamma's values. By demonstrating the measurable value of relationships through 'Return on Relationships' PR activity, the campaign earned accolades for creativity in B2B. The dog, a symbol of trust and partnership, resonated with audiences, enhancing brand recognition and positioning Gamma as a leader in the communications sector.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: August 15, 2024 ?
Added to Agency Inside: March 27, 2026

More from this agency