Gen Z's Flow: Spotify's Data-Driven Urban Music Journey
Agency
Brand
Platforms
None
Industries
Spotify leveraged its consumption data to create a personalized digital experience for Gen Z, targeting urban music fans with a 170% increase in Latin music streams. Monks developed Find Your Flow, a platform that assigns users to unique 'flow personas' featuring curated playlists and exclusive content. By analyzing music preferences, the solution enhanced user engagement and connected listeners with their favorite genres. The initiative showcased Spotify's ability to adapt to evolving trends while offering tailored experiences for younger audiences.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
July 12, 2024
?
Added to Agency Inside:
March 24, 2026
