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Glenlivet's Instagram Campaign Drives 117% Engagement Uplift for Premium Travelers

Agency
Pepper
Brand
Glenlivet
Platforms
Instagram
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Glenlivet leveraged premium influencer storytelling and polished airport content to position itself as a luxury travel essential. The campaign achieved a 117% engagement uplift across Instagram, driving conversation and reinforcing the brand's premium image. By partnering with travel and lifestyle creators like @travelladdoo and @henryjwade, Glenlivet captured a 14% reach overdelivery while boosting engagement through aspirational storytelling and immersive content. The strategy effectively aligned with affluent travelers' preferences, enhancing brand visibility and driving trial among dark liquor consumers.

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Published around: October 12, 2025 ?
Added to Agency Inside: March 25, 2026

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