Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Global Launch of PHINIA: Driving Clean Fuels to Carbon Neutrality

Agency
Fox Agency
Brand
PHINIA
Platforms
None
Visit full case study

PHINIA's global launch was a strategic effort to position the brand as a leader in clean fuels, spanning 14 countries and 12 weeks. Fox Agency coordinated investor days, media coverage, and a NYSE launch with 13,500 employees. The campaign emphasized carbon neutrality, achieving 1,000 media mentions and a 35% share price rise within days of trading. The initiative showcased PHINIA's commitment to sustainable innovation, aligning with global environmental goals. The campaign successfully drove brand awareness and investor confidence, highlighting the agency's ability to execute complex global launches.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: December 5, 2023 ?
Added to Agency Inside: March 27, 2026

More from this agency