Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Goodnotes Global Launch Success via Influencers on Instagram, TikTok, YouTube

Agency
Pepper
Brand
Goodnotes
Platforms
TikTok Instagram YouTube
Visit full case study

Goodnotes leveraged strategic influencer partnerships across Instagram, TikTok, and YouTube to drive global awareness of its sixth iteration. Key creators like Rania, Yair, Olivia, and Kemily delivered authentic content, boosting engagement and visibility. The campaign achieved 24.5m impressions, 17.7m reach, and 1.8m interactions, with evergreen content sustaining growth post-launch. Paid boosting and multi-region targeting amplified reach, while editorial-style content aligned with study and productivity interests. The campaign successfully showcased features and inspired downloads, solidifying Goodnotes' presence in diverse markets.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: October 12, 2025 ?
Added to Agency Inside: March 25, 2026

More from this agency