Greekend: Urban Escape for European Travelers
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Ogilvy Athens launched a campaign highlighting Greece's urban side, promoting short-distance city breaks and the term 'Greekend.' The initiative targets European travelers seeking year-round warmth, proximity, and vibrant nightlife, emphasizing Greece's unique lifestyle. The campaign successfully coined a new descriptor for this trend, aligning with the National Greek Tourism Organization's goal to redefine travel experiences. The result was a 30% increase in city break bookings, showcasing the power of innovative branding and cultural insight.
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Published around:
January 10, 2023
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Added to Agency Inside:
March 25, 2026
