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Clash Royale: 'The Royale Curse' Sparks Halloween Horror Appeal

Agency
Ogilvy
Brand
Clash Royale
Platforms
None
Services
Branding & Creative
Industries
Media & Entertainment
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In a bold move, Clash Royale partnered with SUPERCELL to create the short film 'The Royale Curse,' blending horror and gaming for a spooky Halloween campaign. The film, featuring a chilling new threat in the mobile game, generated massive buzz and drove engagement during the holiday season. By leveraging the brand's existing fanbase and the platform's reach, the campaign successfully tapped into the fear and excitement of the holiday season, resulting in increased player interaction and sales. The project showcased the brand's ability to innovate and connect with audiences through creative storytelling.

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Original write-up, full visuals, full context.
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Published around: November 10, 2025 ?
Added to Agency Inside: March 22, 2026

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